1.Introduction to Cross-border Ecommerce English Major:
Cross-border e-commerce is a new business model and a new development direction of e-commerce, with developed countries in Europe and America as the main destinations. With the gradual maturity of this business model, cross-border e-commerce has become a new form of international trade and has huge development potential. Compared with traditional foreign trade, cross-border e-commerce is more suitable for small and medium-sized enterprises entering international markets, and also provides new opportunities for businesses. In order to adapt to the development of cross-border e-commerce, English as a business language has gradually become the main language of communication and transaction between trading parties in the global market.
2. Introduction of Cross-Border Ecommerce English Major:
Cross-Border Ecommerce English Major is a specific undergraduate major in English language and cultural communication, focusing on the English knowledge related to cross-border e-commerce and related industries. With the development of cross-border e-commerce, students who learn this major will obtain a large amount of knowledge, including international trade law, E-commerce operation and promotion, financial management, logistics operation and cargo security. Students can develop practical ability in the field of cross-border e-commerce, such as solving various problems related to cross-border import and export business, as well as international trade in various currencies and clearing methods.
3. Advantages of Cross-Border Ecommerce English Major:
（a）Multidimensional trainning and knowledge system: This major provides students with abundant cross-border e-commerce related knowledge and skills. At the same time, it also trains the communication and language skills of students, so that they can better understand the needs of foreign customers and users, meet their needs, and develop higher market competitiveness.
（b）Diversified and broad professional knowledge: This major not only provides students with international trade-related professional knowledge, but also broadens their horizons in such aspects as international finance and logistics, international laws and regulations, and analysis of cross-border e-commerce customer behavior.
（c）Rich and diverse job opportunities: After learning this major, students can find a good job in the fields of cross-border e-commerce, logistics, consultancy and customer services. They can provide customers with perfect solutions, services and technical support, being the backbone of the cross-border e-commerce industry.
4. Graduation Requirements:
In order to obtain a degree of Cross-Border Ecommerce English major, students need to complete all the course credits and related graduation requirements within their four years of study. According to the regulations of relevant provincial educational departments, the specific graduation requirements include：
（a）Credits: Students must accumulate a total of 156 credits, including required courses, liberal arts courses and professional courses, according to the regulations on graduation credits.
（b）Language skills: Students must pass the four-level English test (TEM-4 and TEM-8) or TOEFL or IELTS English language examination.
（c）Professional performance: The students are required to reach the 95th percentile line in professional skills assessment and obtain a degree of the Cross-Border Ecommerce English major.
5. Prospect of Cross-Border Ecommerce English Major:
一、概述
亚马逊跨境电商英语专业，旨在通过培养学生精通英语，提高他们在跨境电商所需的横向企业管理、市场营销以及信息技术等领域的实际应用技能，为学生拓宽就业前景。
二、专业结构
1.必修课程：该专业包括“英文写作”、“英语口语”、“商务交际”、“网络营销”、“社交媒体运营”、“物流供应链管理”以及“品牌管理”等共7门必修课程。
2.选修课程：包括“外贸谈判”、“专业英语讲座”、“商务电子邮件”、“销售营销”、“全球投资”、“风险管理”等6门选修课程，学生可以根据自身需要选修其中一门课程。
三、培养目标
1.培养能够在跨境电商的国际化环境下，合理利用英语运用到商务实践中的应用型人才。
2.培养具备在跨境电商国际化环境下的横向管理、市场营销以及信息技术应用技能的专业人才。
3.培养掌握海外市场发展趋势、解决跨境电商相关问题的创新型人才。
四、教学评价
该专业严格按照实践教学模式进行评价，即实际应用考核。学生需要结合学习成果，在校外实施一些实践任务，并由相关教师评估学生实践表现，最后给出客观准确的评分。
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