一家企业能历经几十年乃至上百年的市场洗礼而始终站在行业顶端屹立不倒,一定是它具有一些符合成功企业核心本质的价值观。高盛着名的14条军规,就很好的体现了它的核心价值观,非常值得想要从小到大、从大到强、想要逐步建立全球市场地位的中国企业参考学习。
在我看来,高盛的14条军规,基本都可以归结到两大底层逻辑里面,一个是客户利益至上,另一个就是建立高绩效人才团队。
一、客户利益至上,这应该是企业一切行为决策的出发点。最好的满足了客户利益,才有可能会有股东和员工利益的最可靠以及最大的回报。
高盛认为,客户利益的满足是第一位的,长期经验证明,只要对客户尽心服务,成功总会随之而来。
高盛深知金融业环境的瞬息万变,因此尽力不断预测快速变化的客户需求,并致力于开发新的服务去满足这些需求。
高盛视公司的规模为一种资产,并对其加以维护。高盛希望公司的规模大到足以经办客户想得到的最大项目,同时又能小到足以保持服务热情、关系紧密与团结精神。
高盛始终都要求最严格的保守客户的秘密。
二、建立高绩效人才团队,这是企业能干成事情的基本保障。尤其在服务行业,如何确保招募到合适且优秀的人,为员工赋能让他更适合/优秀、并设计一套优秀的激励机制让员工能最大化的投入到满足客户需求的各项核心工作中,是所有企业都需要认真思考的。
高盛始终要求自己的员工有行业里最好的专业素质,并为此安排了投入最大的人才选拔机制,以及为优秀员工提供最好的职业发展通道
高盛强调团队精神。在不断鼓励个人创意的同时,高盛认为团队合作往往能带来最理想的效果。
高盛的员工对公司的奉献以及对工作付出的努力和热忱超越了大多数其它机构。
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高盛150年长盛不衰背后的
14条军规
1. 客户利益永远至上。我们的经验表明,只要对客户尽心服务,成功就会随之而来。
Our clients’ interests always come first. Our experience showsthat if we serve our clients well, our own success will follow.
2. 我们最重要的三大财富是员工、资本和声誉。如三者之中任何一项遭到破坏,最难重建的当属声誉。我们不仅致力于从字面上,更从实质上完全遵循约束我们的法律、规章和职业道德准则。持续的成功有赖于坚定地遵守这一原则。
Our assets are our people, capital and reputation.If any of these is ever diminished, the last is the most difficult to restore.We are dedicated to complying fully with the letter and spirit of the laws,rules and ethical principles that govern us. Our continued success depends uponunswerving adherence to this standard.
3. 我们的目标是为股东带来优越的回报,而盈利则是我们实现优越回报、充实资本、延揽和保留最优秀人才的关键。员工大量持股可以使员工与股东的利益协调一致。
Our goal is to provide superior returns toour shareholders. Profitability is critical to achieving superior returns,building our capital, and attracting and keeping our best people. Significantemployee stock ownership aligns the interests of our employees and ourshareholders.
4.我们为自己的专业素质感到自豪。对于所从事的一切工作,我们都凭着最坚定的决心去追求卓越。尽管我们的业务活动量大而且覆盖面广,但如果我们必须在质与量之间作取舍的话,我们宁愿选择做最优秀的公司,而非最庞大的公司。
We take great pride in the professional quality ofour work. We have an uncompromising determination to achieve excellence ineverything we undertake. Though we may be involved in a wide variety and heavyvolume of activity, we would, if it came to a choice, rather be best than biggest.
5. 我们的一切工作都强调创意和想象力。虽然我们承认传统的办法也许仍然是最恰当的选择,但我们总是锲而不舍地为客户策划更有效的方案。许多由我们首创的作法和技术,后来成为了业界标准,我们为此深感自豪。
We stress creativity and imagination ineverything we do. While recognizing that the old way may still be the best way,we constantly strive to find a better solution to a client’s problems. We pride ourselves on having pioneered many of the practicesand techniques that have become standard in the industry.
6. 我们不遗余力地为每个工作岗位物色和招聘最优秀的人才。虽然我们的业务额以十亿美元为单位,但我们对人才的选拔却是以个人为单位,精心地逐一挑选。我们明白在服务行业里,缺乏最拔尖的人才就难以成为最拔尖的公司。
We make an unusual effort to identify and recruitthe very best person for every job. Although our activities are measured inbillions of dollars, we select our people one by one. In a service business, weknow that without the best people, we cannot be the best firm.
7. 我们为员工提供的职业发展进程比大多数其它公司都要快。晋升的条件取决于能力和业绩,而我们最优秀的员工潜力无限,能担当的职责也没有定式。为了获得成功,我们的员工必须能够反映我们所经营的地区内社会及文化的多元性。这意味着公司必须吸引、保留和激励有着不同背景和观点的员工。我们认为多元化不是一种选择,而是一条必行之路。
We offer our people the opportunity to move aheadmore rapidly than is possible at most other places. Advancement depends onmerit and we have yet to find the limits to the responsibility our best peopleare able to assume. For us to be successful, our men and women must reflect thediversity of the communities and cultures in which we operate. That means wemust attract, retain and motivate people from many backgrounds andperspectives. Being diverse is not optional; it is what we must be.
8. 我们一贯强调团队精神。在不断鼓励个人创意的同时,我们认为团队合作往往能带来最理想的效果。我们不会容忍那些置个人利益于公司和客户利益之上的人。
We stress teamwork in everything we do. Whileindividual creativity is always encouraged, we have found that team effortoften produces the best results. We have no room for those who put theirpersonal interests ahead of the interests of the firm and its clients.
9. 我们的员工对公司的奉献以及对工作付出的努力和热忱超越了大多数其它机构。我们认为这是我们成功的一个重要因素。
The dedication of our people to the firm and theintense effort they give their jobs are greater than one finds in most otherorganizations. We think that this is an important part of our success.
10. 我们视公司的规模为一种资产,并对其加以维护。我们希望公司的规模大到足以经办客户想得到的最大项目,同时又能小到足以保持服务热情、关系紧密与团结精神,这些都是我们极为珍视,又对公司成功至关重要的因素。
We consider our size an asset that we tryhard to preserve. We want to be big enough to undertake the largest projectthat any of our clients could contemplate, yet small enough to maintain theloyalty, the intimacy and the esprit de corps that we all treasure and thatcontribute greatly to our success.
11. 我们尽力不断预测快速变化的客户需求,并致力于开发新的服务去满足这些需求。我们深知金融业环境的瞬息万变,也谙熟满招损、谦受益的道理。
We constantly strive to anticipate therapidly changing needs of our clients and to develop new services to meet thoseneeds. We know that the world of finance will not stand still and thatcomplacency can lead to extinction.
12.我们经常接触机密信息,这是我们正常客户关系的一部分。违反保密原则或是不正当或轻率地使用机密信息都是不可原谅的。
We regularly receive confidential informationas part of our normal client relationships. To breach a confidence or to useconfidential information improperly or carelessly would be unthinkable.
13.我们的行业竞争激烈,故此我们积极进取地寻求扩展与客户的关系。但我们坚决秉承公平竞争的原则,绝不会诋毁竞争对手。
Our business is highly competitive, and weaggressively seek to expand our client relationships. However, we must alwaysbe fair competitors and must never denigrate other firms.
14. 正直及诚信是我们业务的根本。我们期望我们的员工无论在工作上还是在私人生活上都要保持高度的道德水准。
Integrity and honesty are at the heart of ourbusiness. We expect our people to maintain high ethical standards in everythingthey do, both in their work for the firm and in their personal lives.
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以上14条军规是高盛长盛不衰的灵魂所在!
任何伟大都是应运而生,但并不是所有应运而生的都能够成为伟大。与高盛同期而生的许多顶级企业,如今已经不见踪迹。大浪淘沙始得金,风雨过后,我们才见彩虹之绚烂;浮云散尽,我们才能看到耸立苍崖郁郁青松那孤傲、领袖群伦的绝世风采。在历尽跌宕起伏的危机之后,高盛逐步铸成了企业之魂。
因此,你想获胜成功,请守住这些优秀的核心价值观,并与时俱进结合企业实际塑造出你公司的文化,这样公司就有了成功和胜利的基础。
如果觉得《客户利益至上 建立高绩效人才团队 才是一家企业真正安身立命的根基》对你有帮助,请点赞、收藏,并留下你的观点哦!