wordpress克隆站点
Do you want to build a membership website? For a long time, website owners relied solely on advertising and affiliate revenue to monetize their content.
您要建立会员网站吗？ 长期以来，网站所有者仅依靠广告和会员收入来通过其内容获利。
A membership website allows you to make money online by allowing users to pay for premium content, features, and access to the community.
会员网站使您可以通过允许用户支付高级内容，功能和访问社区的费用来在线赚钱 。
You will need a platform that has features for managing users, memberships, payments, etc. Luckily, there are some really great membership plugins for WordPress that make it super easy.
您将需要一个具有用于管理用户，成员资格，付款等功能的平台。幸运的是，有一些非常出色的WordPress成员资格插件使其变得非常简单。
In this step by step guide, we will show you how to easily create a WordPress membership site without any coding knowledge.
在本分步指南中，我们将向您展示如何轻松地无需任何编码知识即可创建WordPress会员站点。
您需要什么来启动WordPress会员网站？ (What Do You Need to Start a WordPress Membership Website?)
Unlike 10 years ago, it’s quite easy to make a website these days. Out of all the platforms and website builders, WordPress makes it the easiest for anyone to build their own membership website and start selling with little to no technical skills.
与前不同， 如今建立网站非常容易。 在所有平台和网站构建器中 ，WordPress使任何人都可以最轻松地构建自己的会员网站并几乎没有技术技能就可以开始销售。
You’ll need the following three things to start:
您需要开始以下三件事：
A domain name. This will be your website’s address (Example, ).域名 这将是您网站的地址(例如，)。 A web hosting account. This is where your website files are stored.一个虚拟主机帐户。 这是您的网站文件的存储位置。 A membership addon (It will convert your regular website into a membership platform).会员插件(它将您的常规网站转换为会员平台)。
You can set up a fully functional membership website with WordPress in less than 30 minutes, and we’ll walk you through every step of the process.
您可以在不到30分钟的时间内使用WordPress建立功能齐全的会员网站，我们将引导您完成该过程的每个步骤。
Below are the steps that we will cover to help you make a powerful membership website with WordPress.
以下是我们将介绍的步骤，以帮助您使用WordPress创建功能强大的会员网站。
Getting started with a membership site会员网站入门 Choosing a WordPress membership plugin选择WordPress会员插件 Setting up your membership website建立您的会员网站 Adding payment methods添加付款方式 Adding membership levels添加会员级别 Restricting access based on membership plans根据会员计划限制访问 Creating members only content创建仅会员内容 Creating a pricing page创建定价页面 Adding sign up and login forms添加注册和登录表单 Customizing email templates自定义电子邮件模板 Viewing reports to grow your website查看报告以发展您的网站 Extending your membership website扩展您的会员网站
Ready? Let’s get started.
准备？ 让我们开始吧。
步骤1. WordPress会员网站入门 (Step 1. Getting Started with a WordPress Membership Site)
To create a membership site, you must make sure that you are using the right WordPress platform. Yes, there are two types of WordPress.
要创建会员网站，您必须确保使用正确的WordPress平台。 是的，WordPress有两种类型。
We recommend using the self-hosted version because it gives you unrestricted access to all features and tools that you need (see the full comparison of vs ).
我们建议使用自托管的版本，因为它使您可以不受限制地访问所需的所有功能和工具(请参阅与的完整比较)。
For a self hosted WordPress site, you’ll need a WordPress hosting account, domain name, and a SSL certificate.
对于自托管的WordPress网站，您需要WordPress托管帐户， 域名和SSL证书 。
Typically, a domain name costs around $14.99 / year, web hosting around $7.99 / month, and SSL certificate costs around $69.99 / year.
通常，域名的费用约为每年14.99美元，网络托管的费用约为每月7.99美元，SSL证书的费用约为每年69.99美元。
If you are just starting out, then these startup costs can add up quickly.
如果您刚开始，那么这些启动成本可能会Swift增加。
Thankfully, we have a way to fix that.
幸运的是，我们有一种解决方法。
Bluehost, an official WordPress recommended hosting provider, has agreed to offer our users a free domain name, free SSL certificate, and a discount on web hosting.
WordPress官方推荐的托管服务提供商Bluehost已同意向我们的用户提供免费域名，免费SSL证书和网络托管折扣。
Basically, you can get all of the above for $2.75 per month.
基本上，您可以每月$ 2.75的价格获得以上所有功能。
→ Click here to Claim this Exclusive Bluehost offer ←
→单击此处声明此Bluehost独家优惠←
Note:At WPBeginner we believe in full transparency. If you sign up with Bluehost using our referral link, then we will earn a small commission at no extra cost to you (in fact, you will save money and get a free domain + SSL certificate). We would get this commission for recommending just about any WordPress hosting service, but we only recommend products that we use personally and believe will add value to our readers.
注意：在WPBeginner，我们相信完全透明。 如果您使用我们的引荐链接与Bluehost进行注册，那么我们将为您带来小额佣金，而无需您支付任何额外费用(实际上，您可以省钱并获得免费的域名+ SSL证书)。 我们几乎可以推荐任何WordPress托管服务而获得此佣金，但是我们仅推荐个人使用的产品，并相信这些产品会为我们的读者增加价值。
Once you have signed up for hosting, the next step is to install WordPress. Follow the instructions in our step by step guide on how to start a WordPress blog, and you’ll be up and running in no time.
一旦您注册了主机，下一步就是安装WordPress 。 按照我们有关如何启动WordPress博客的分步指南中的说明进行操作，您将很快就可以启动并运行。
Since Bluehost already comes with WordPress pre-installed, you can move on to setting up your WordPress membership site.
由于Bluehost已经预装了WordPress，因此您可以继续设置WordPress会员站点。
第2步。选择WordPress成员资格插件 (Step 2. Choosing a WordPress Membership Plugin)
There are plenty of free and paid WordPress membership plugins that you can use. However, each one of them has its own pros and cons. We have a full comparison of the best WordPress membership plugins.
您可以使用许多免费的付费WordPress会员插件。 但是，他们每个人都有自己的优点和缺点。 我们对最好的WordPress会员插件进行了全面比较。
To choose the right WordPress membership plugin, you need to decide what kind of membership website do you want to build and what features will you need?
要选择正确的WordPress会员插件，您需要确定要建立哪种会员网站以及需要哪些功能？
If you just want to allow user registration on your WordPress site, then you can use WPForms. It is a WordPress form builder plugin that allows you to easily create user login and registration forms. You can even allow users to submit articles without accessing the WordPress admin area.
如果您只想允许用户在WordPress网站上注册 ，则可以使用WPForms 。 这是一个WordPress表单构建器插件 ，可让您轻松创建用户登录和注册表单。 您甚至可以允许用户无需访问WordPress管理区域即可提交文章 。
On the other hand, if you want to sell subscriptions, paid content, or digital downloads, then you’ll need a more robust WordPress membership plugin, like MemberPress.
另一方面，如果您想出售订阅，付费内容或数字下载，则需要一个更强大的WordPress会员插件，例如MemberPress 。
MemberPress comes with advanced membership features that allow you to accept payments, create membership levels, restrict access based on levels, and more.
MemberPress带有高级会员功能，使您可以接受付款，创建会员级别，根据级别限制访问权限等等。
Selling online courses can be another possible scenario. In this case, you’ll need LearnDash, a complete WordPress LMS plugin with all the learning management features.
出售在线课程可能是另一种可能的情况。 在这种情况下，您将需要LearnDash ，这是一个具有所有学习管理功能的完整WordPress LMS插件 。
You can also integrate LearnDash into MemberPress to create a powerful website with online courses as well as membership subscriptions.
您还可以将LearnDash集成到MemberPress中，以创建一个功能强大的网站，其中包含在线课程以及会员订阅。
That being said, let’s start setting up your WordPress membership website.
话虽如此，让我们开始建立您的WordPress会员网站。
步骤3.建立您的WordPress会员网站 (Step 3. Setting up Your WordPress Membership Website)
We are choosing MemberPress as our go-to plugin because it has all the features we mentioned above, and it works perfectly with third-party plugins necessary for the growth of your business.
我们选择MemberPress作为我们的首选插件，因为它具有我们上面提到的所有功能，并且与您业务增长所必需的第三方插件完美配合。
First thing you need to do is install and activate the MemberPress plugin. For more details, see our step by step guide on how to install a WordPress plugin.
您需要做的第一件事是安装并激活MemberPress插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。
Upon activation, you need to visit theMemberPress » Optionspage to configure the plugin settings.
激活后，您需要访问MemberPress»选项页面来配置插件设置。
步骤4.添加付款方式 (Step 4. Add a Payment Method)
The options page is divided into different tabs. The first thing you need to set up is a payment gateway because it allows you to accept payments on your membership site.
选项页面分为不同的选项卡。 您需要设置的第一件事是付款网关，因为它允许您在会员网站上接受付款。
You can do this by switching to the ‘Payments’ tab and then selecting your payment gateway.
您可以通过切换到“付款”标签，然后选择付款网关来执行此操作。
MemberPress supports PayPal (Standard, Express, and Pro), Stripe, and out of the box. You need to select the payment method you want to setup and provide the required credentials.
MemberPress开箱即用地支持PayPal(标准版，Express版和Pro版)，Stripe和。 您需要选择要设置的付款方式并提供所需的凭据。
You can also add multiple payment methods by clicking on the add button to add another payment method.
您还可以通过单击添加按钮添加其他付款方式来添加多种付款方式。
We typically use two options: Stripe for credit cards and PayPal as a secondary option because some users prefer PayPal over giving out credit card details.
我们通常使用两个选项：“条带化”信用卡和“贝宝”作为次要选项，因为某些用户更喜欢使用贝宝，而不是提供信用卡详细信息。
Don’t forget to click on the ‘Update Options’ button at the bottom of the page to save your settings.
不要忘记单击页面底部的“更新选项”按钮来保存设置。
步骤5.创建会员级别 (Step 5. Creating Membership Levels)
The next step is to create membership levels that your users can purchase. Each membership level can have different pricing plans, perks, and access. You can even have a free membership plan.
下一步是创建用户可以购买的会员级别。 每个会员级别可以具有不同的定价计划，特权和访问权限。 您甚至可以享受免费的会员计划。
To create a membership level, you need to go toMemberPress » Membershipspage and click on the ‘Add New’ button at the top.
要创建会员级别，您需要转到MemberPress»会员页面，然后单击顶部的“添加新”按钮。
On the next page, enter a title for this particular membership plan and then provide the plan details in the post editor.
在下一页上，输入此特定会员计划的标题，然后在帖子编辑器中提供计划详细信息。
You will need to set the pricing and expiration for this plan under the membership terms section.
您需要在会员条款部分下设置此计划的价格和到期时间。
In the example above, we have created a yearly membership plan.
在上面的示例中，我们创建了年度会员计划。
After that, you need to scroll down to the membership options meta box below the post editor. This is where you can customize permissions and membership options for this particular plan.
之后，您需要向下滚动到帖子编辑器下方的成员资格选项元框。 您可以在此处自定义此特定计划的权限和成员资格选项。
Once you are satisfied with the membership plan, you can click on the publish button to make it available.
对会员计划感到满意后，您可以单击“发布”按钮以使其可用。
Go ahead and repeat this process to create as many membership plans that you need.
继续并重复此过程，以创建所需的许多会员计划。
步骤6.限制访问会员计划 (Step 6. Restrict Access for Membership Plans)
The next step is to select which content would be available to different membership plans on your website. MemberPress makes it very easy to control access using ‘Rules’.
下一步是选择哪些内容可用于您网站上的不同会员计划。 MemberPress使使用“规则”来控制访问变得非常容易。
You can setup rules by visiting theMemberPress » Rulespage and clicking on the Add New button at the top.
您可以通过访问MemberPress»规则页面并单击顶部的“添加新”按钮来设置规则。
The rule edit page allows you to select different conditions and associate them to a membership plan.
规则编辑页面允许您选择不同的条件，并将其与会员计划关联。
For example, you can select all content that matches a particular tag or category to be available only to members with the silver subscription plan.
例如，您可以选择与特定标签或类别匹配的所有内容，仅对具有白银订阅计划的成员可用。
You can also create more specific rules. For example, a single post or page, child pages, or a specific URL.
您还可以创建更具体的规则。 例如，单个帖子或页面，子页面或特定的URL。
Below the rules editor, you’ll see the content drip and expiration options.
在规则编辑器下方，您将看到内容滴加和过期选项。
Drip content allows you to gradually release content to users instead of giving it all away at once. The expiration option makes the content unavailable after a defined period of time.
滴灌内容使您可以逐步向用户发布内容，而不是一次全部分发。 到期选项使内容在定义的时间段后不可用。
If you are not sure, then you should leave them unchecked.
如果不确定，则应取消选中它们。
Once you are satisfied, go ahead and click on the ‘Save Rule’ button to save your rule settings.
满意后，继续并单击“保存规则”按钮以保存您的规则设置。
Repeat the process to create more rules as needed for your membership site.
重复该过程以根据您的会员站点的需要创建更多规则。
步骤7.仅添加成员内容 (Step 7. Adding Members Only Content)
MemberPress makes it super easy to create members-only content using Rules.
MemberPress使使用“规则”创建仅会员内容变得超级容易。
In the above example, we created a rule that restricted all content tagged as paid to be restricted. Now all we need to do is to create our paid content and add the paid tag to it.
在上面的示例中，我们创建了一个规则，将所有标记为付费的内容都限制为受限。 现在，我们需要做的就是创建我们的付费内容并将其添加到付费标签中。
MemberPress also adds ‘MemberPress Unauthorized Access’ metabox below the post editor. This allows you to select what logged out users (non-members) will see when they reach this content.
MemberPress还在帖子编辑器下方添加“ MemberPress未经授权访问”元框。 这使您可以选择注销的用户(非成员)在访问此内容时将看到的内容。
You can use the global default settings, or you can show excerpts, login form, or a custom message.
您可以使用全局默认设置，也可以显示摘录，登录表单或自定义消息。
Once you have added members-only content, you can go ahead and publish it. As the page reloads, you will see a success message that this content is protected.
添加仅限会员的内容后，就可以继续发布它。 页面重新加载时，您将看到一条成功消息，表明该内容已受保护。
步骤8.创建一个定价页面 (Step 8. Create a Pricing Page)
This is the page your users will see when they want to sign up for a membership plan. On this page, users will be able to select a membership plan and then move to the payment page.
这是您的用户要注册会员计划时将看到的页面。 在此页面上，用户将能够选择会员计划，然后移至付款页面。
Users who try to access the restricted or paid areas of your website will also be redirected to this page.
尝试访问您网站的受限或付费区域的用户也将被重定向到此页面。
You can configure this by going toMemberPress » Groupspage and clicking on the Add New button at the top.
您可以通过转到MemberPress»组页面并单击顶部的“添加新”按钮来进行配置。
First, enter a title for the group plan page. This will also be the title for the plans page that users will see.
首先，为组计划页面输入标题。 这也将是用户将看到的计划页面的标题。
Next, go down to ‘Group options’ metabox and add memberships that you want to display on the page.
接下来，转到“组选项”元框，然后添加要显示在页面上的成员身份。
You can also select a theme for the pricing table. MemberPress comes with few ready-made templates for that.
您还可以为定价表选择一个主题。 MemberPress附带了一些现成的模板。
Once satisfied, click on the ‘Publish’ button to make your plan publicly visible.
满意后，单击“发布”按钮以使您的计划公开可见。
To preview your pricing page, click on the ‘View Group’ link after publishing it.
要预览您的定价页面，请在发布后单击“查看组”链接。
Redirect users to pricing page
将用户重定向到定价页面
Now that we have the pricing page ready, the next step is to redirect unauthorized users to the pricing page.
现在我们已经准备好定价页面，下一步是将未经授权的用户重定向到定价页面。
To do that, first you need to visitMemberPress » Groupspage and copy the URL next to the group you created in the previous step.
为此，首先您需要访问MemberPress»组页面，然后将URL复制到上一步中创建的组旁边。
After that, go toMemberPress » Optionspage and scroll down to the ‘Unauthorized Access’ section.
之后，转到MemberPress»选项页面，然后向下滚动到“未经授权的访问”部分。
You need to check the box next to ‘Redirect unauthorized visitors to a specific URL’ option and then paste the group URL you copied earlier.
您需要选中“将未授权访问者重定向到特定URL”选项旁边的框，然后粘贴您之前复制的组URL。
Click on the ‘Update Options’ button to save your settings.
单击“更新选项”按钮以保存您的设置。
Now unauthorized users will be redirected to the pricing plans page when they try to access a members only area.
现在，当未经授权的用户尝试访问仅会员区域时，将被重定向到定价计划页面。
步骤9.添加注册和用户登录表单 (Step 9. Add Sign up and User Login Forms)
Now that you have everything set up, it is time to allow your users to easily find their way around your website.
现在您已经完成了所有设置，现在是时候让您的用户轻松地在您的网站上找到自己的方式了。
First, you need to add a user login form so that members can sign in to their accounts.
首先，您需要添加用户登录表单，以便成员可以登录其帐户。
Go toAppearance » Widgetsand add ‘MemberPress login’ widget to a sidebar.
转到外观»小部件，然后将“ MemberPress登录”小部件添加到侧边栏。
Next, we will be adding the pricing page link to the navigation menu, so that new users can select a plan and register.
接下来，我们将定价页面链接添加到导航菜单，以便新用户可以选择计划并注册。
You can do this by visiting theAppearance » Menuspage in your WordPress admin. From the left column, you need to click on the Groups tab to expand it. It will show the pricing plan group you created earlier.
您可以通过访问WordPress管理员中的外观»菜单页面来完成此操作。 在左列中，您需要单击“组”选项卡以将其展开。 它将显示您之前创建的定价计划组。
Check the box next to your pricing page and then click on the ‘Add to menu’ button.
选中定价页面旁边的框，然后单击“添加到菜单”按钮。
The pricing plan page will now appear in the right column. You can drag and drop to rearrange its position in the menu. You can also edit it and change the link text.
定价计划页面现在将显示在右列中。 您可以拖放以重新排列其在菜单中的位置。 您也可以编辑它并更改链接文本。
Don’t forget to click on the save menu button to store your changes.
不要忘记单击“保存”菜单按钮来存储您的更改。
You can now log out of the WordPress admin area and visit your website to see everything in action.
现在，您可以退出WordPress管理区域并访问您的网站以查看所有操作。
步骤10.自定义会员电子邮件模板 (Step 10. Customizing Membership Email Templates)
Your WordPress membership plugin will send several email notifications to members. MemberPress allows you to easily edit those emails and make changes to include your own branding.
您的WordPress会员插件将向会员发送一些电子邮件通知。 MemberPress使您可以轻松地编辑这些电子邮件并进行更改以包括您自己的品牌。
Simply go toMemberPress » Optionspage and click on the ‘Emails’ tab. From here you can manage email notifications sent by MemberPress.
只需转到MemberPress»选项页面，然后单击“电子邮件”选项卡。 在这里，您可以管理MemberPress发送的电子邮件通知。
You will see all the email notifications sent by MemberPress to members as well as Administrators. You can click on the edit button to customize any of these notices.
您将看到MemberPress发送给成员以及管理员的所有电子邮件通知。 您可以单击编辑按钮来自定义这些通知中的任何一个。
You can use a simple text editor to edit the email message with basic formatting options and smart tags to insert dynamic items like names, username, membership level, and more.
您可以使用简单的文本编辑器来编辑具有基本格式设置选项和智能标记的电子邮件，以插入动态项，例如名称，用户名，会员级别等。
Make sure that you click on ‘Send Test’ button to send yourself a couple of test notifications. This will ensure that MemberPress can send email notifications.
确保您单击“发送测试”按钮以向自己发送一些测试通知。 这将确保MemberPress可以发送电子邮件通知。
If you are having trouble receiving email notifications, then see our guide on how to fix WordPress not sending email issue.
如果您在接收电子邮件通知时遇到问题，请参阅有关如何解决WordPress不发送电子邮件问题的指南 。
步骤11.查看报告以增加您的会员网站 (Step 11. Viewing Reports to Grow your Membership Website)
To grow any business, you need data to make informed decisions. MemberPress comes with built-in reports to see how your membership website is doing.
要发展任何业务，您都需要数据来做出明智的决策。 MemberPress带有内置报告，以查看您的会员网站的运行情况。
Simply go to theMemberPress » Reportspage. From here, you can sort reports by monthly, yearly, or all time data.
只需转到MemberPress»报告页面。 在这里，您可以按月，年度或所有时间数据对报告进行排序。
It will show you number of active, inactive, free, paid, and total members. It will also show you average member lifetime value and other data. You can scroll below to see more charts and click on a date to view transactions.
它会向您显示活跃，不活跃，免费，付费和总会员数。 它还将显示平均成员生存期值和其他数据。 您可以在下面滚动以查看更多图表，然后单击日期以查看交易。
However, the most important metric of judging a membership website’s success is user engagement.
但是，判断会员网站成功的最重要指标是用户参与度。
This is where you’ll need Google Analytics. It allows you to see where your users are coming from and what they do when they are on your website.
这是您需要Google Analytics(分析)的地方。 它使您可以查看用户来自何处以及他们在您的网站上时的工作。
MonsterInsights, the most popular Google Analytics plugin for WordPress, offers a complete MemberPress integration that makes it easy to enable Enhanced Ecommerce Tracking for MemberPress.
MonsterInsights ，最流行的谷歌分析WordPress插件，提供了一套完整的集成MemberPress，使您可以轻松启用增强型电子商务跟踪MemberPress。
For detailed instructions, see our guide on how to track user engagement using Google Analytics in WordPress.
有关详细说明，请参阅我们的指南，了解如何使用 WordPress中的Google Analytics(分析)跟踪用户参与度 。
使会员网站更上一层楼 (Taking Your Membership Website to The Next Level)
MemberPress is a powerful WordPress membership plugin. It allows you to easily grow your membership website.
MemberPress是一个功能强大的WordPress会员插件。 它使您可以轻松地发展您的会员网站。
It works beautifully with LearnDash, which allows you to easily create courses and leave the selling part to MemberPress.
它与LearnDash完美结合，使您可以轻松创建课程并将销售部分留给MemberPress。
You can also use it alongside BuddyPress and bbPress.
您还可以将其与BuddyPress和bbPress一起使用。
Here are some other useful resources to help you grow your WordPress membership site.
以下是一些其他有用的资源，可帮助您发展WordPress会员网站。
Essential WordPress plugins – Our expert pick of the must have WordPress plugins for all business websites.必不可少的WordPress插件 -我们的专家精选为所有商业网站都必须提供WordPress插件。 WordPress Speed and Performance – The ultimate guide on how to speed up WordPress and boost performance.WordPress速度和性能 –关于如何加快WordPress和提高性能的终极指南。 WordPress Security guide – This step by step guide will help improve your WordPress site’s security. WordPress安全指南 – 本分步指南将帮助您改善WordPress网站的安全性。 Selecting the Perfect Theme – Beginner’s guide on how to select the perfect theme for your website. 选择完美主题 –有关如何为您的网站选择完美主题的初学者指南。 Common WordPress errors – The ultimate list of common WordPress errors and how to fix them. WordPress常见错误 – WordPress常见错误的最终列表以及如何修复它们。
That’s all, we hope this article helped you setup your WordPress membership website. You may also want to see our step by step WordPress SEO guide for beginners.
仅此而已，我们希望本文能帮助您设置WordPress会员网站。 您可能还希望查看针对初学者的逐步WordPress SEO指南 。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。
翻译自: /wp-tutorials/ultimate-guide-to-creating-a-wordpress-membership-site/
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